Blog

Unfortunately, in the digital world, just building something doesn't mean the rewards will come. A resourceful entrepreneur will design a beautiful and informative website. However, they also know that they need to optimize their site to help improve its ranking higher in the search engine results pages like Google.

Indeed, some factors can influence a website's search engine optimization (SEO). Some of these things entrepreneurs can manage while others depend on updates from the search engines themselves. Yet, doing the footwork to optimize your site will hopefully improve your odds of being found on search engines.

Here are five practical strategies that can help improve your site's SEO.

1. Update your site regularly.

Thankfully, by creating your website using a website builder, numerous SEO best practices are already planned out for you. Every time you add a product category to your website, it automatically generates SEO-friendly pages with static URLs.

But SEO is a process, not something we can set and forget. Search engines prioritize sites that are updated regularly with current and consistent information. Improving SEO can be achieved by updating and creating new product pages, writing blogs, or adding new products regularly.

2. Verify Google Search Console.

Google Search Console is a free service that allows site managers to monitor, maintain, and troubleshoot your site's status in Google search results, providing site managers with a simple step-by-step guide to improving your SEO.

3. Monitor keywords.

From there, monitor your keywords and learn which keywords visitors are using to find your website. Once you know what keywords fit your site best, and that will help to increase your site's search rankings. Include text on your site, page titles, and descriptions that match the search terms people will use most often searching for businesses and sites like yours.

4. Organize, organize, organize.

The more organized your website is, the simpler it will be for customers to understand and navigate your website. The more natural your site is to navigate, the higher it—hypothetically—ranks on search engines.

To begin with, start by structuring your web pages with headings to help smooth up customer navigation. After that, consider organizing products into categories and subcategories that will improve navigation even further.

5. Keep at it!

Optimizing your site for search engine optimization is a continuous process. Thankfully, site builders help make SEO more straightforward, but other essential matters like monitoring keywords and updating site content take regular practice.

If you don't see positive results right away, don't give up! Practicing suitable SEO methods improves your site's accessibility for customers. You are eventually impacting your website's search results as well.

-----

At TLH Benefits Advisors, we continue to guarantee ease of doing business with the same excellence and service levels. All applications and no-obligation quotes can be completed over the phone from the comfort and convenience of your own home. We are open and can be reached should you have any questions.

We thank you for placing your trust in TLH Benefits Advisors. We are continuously working to meet your coverage needs.